Impact of Page Load Speed on Your Website’s Conversions

Speed rules the internet. When you develop your campaign for search engine optimization in Boston, MA, you will probably focus on metadata, improving the content, social media connectors, and other similar points, but you probably won’t pay much attention to the speed with which your website loads. Website loading speed is commonly overlooked, but the fact is that it is a significant factor in increasing page conversions for Boston web marketing.

Why Is Speed so Important?

Let’s take a look at the numbers:

  • 47% of website visitors expect a web page to load in lesser than 2 seconds.
  • 40% of visitors will move on to the next site after waiting for 3 seconds.
  • 85% of mobile internet users expect the same site to load as fast or faster on their desktops.
  • 75% of internet users will not revisit a site if it takes longer than 4 seconds to load, according to a study by Akamai.
  • For e-commerce sites, a one second delay in page loading can impact revenue by 7%.

Another compelling reason to take speed seriously for search engine optimization in Boston, MA, is that Google takes it seriously. Google places a lot of importance on providing users with a great experience, so if your site is slow, your rankings are going to be low. It is as simple as that. Page loading speed is one of the more than 200 ranking factors that Google uses. With the number of mobile users eclipsing desktop users, Google has refined its index to a mobile-first index, making page loading speeds even more important.

Check Your Website’s Loading Speed

Now that you’ve got an idea about the importance of page load speeds, you should check to see where your website stands.

PageSpeed Insights is a tool provided by Google that not only gives you a page speed score but also lets you know where your website stands compared to other sites. It also helps you analyze how you can optimize and improve your load time.

Some of the other tools available to test your website loading speeds are Webpagetest, Pingdom, and GTmetrix.

Let’s Speed Up Your Website

1. Optimized Images

The majority of your page downloads are probably images. Optimizing the size of your images by using a smaller size and a compressed image format (.jpg) will significantly decrease your page load time. Use progressive image rendering, wherein a low-quality image is initially displayed, and the full image is rendered as the site continues to load. This can reduce load time by up to 60 percent.

2. Efficient Codes

A website uses different types of codes, such as HTML for structure, CSS for the look and feel, and JavaScript for the front end interaction. Compress and optimize your code (remove unnecessary characters and spacing) to reduce file size. Use a cache to store the latest versions of your website locally so that they don’t have to be loaded from scratch each time. This will have a significant effect on reducing page load times.

3. Use Good Hosting and a CDN

Where you host your website has a big impact on your page loading speed. If you’re using a shared server, chances are that it will have a negative impact on your speed. If you have a high traffic website, try to use a dedicated server, but if that’s out of your budget, shop around for a good shared hosting service.

Content Delivery Networks (CDN) use a network of servers located worldwide and deliver web content from the nearest geographic location. This speeds up page load times.

4. To Sum Up

The speed at which your website loads is probably as important as the content and the look and appearance of your website. When you’re developing an SEO for Boston web marketing organizations, keep in mind that for people to use your website, they first have to get there.

Impact of Page Load Speed on Your Website’s Conversions
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