Speed rules the internet. When you develop your campaign for search engine optimization in Boston, MA, you will probably focus on metadata, improving the content, social media connectors, and other similar points, but you probably won’t pay much attention to the speed with which your website loads. Website loading speed is commonly overlooked, but the fact is that it is a significant factor in increasing page conversions for Boston web marketing.
Why Is Speed so Important?
Let’s take a look at the numbers:
- 47% of website visitors expect a web page to load in lesser than 2 seconds.
- 40% of visitors will move on to the next site after waiting for 3 seconds.
- 85% of mobile internet users expect the same site to load as fast or faster on their desktops.
- 75% of internet users will not revisit a site if it takes longer than 4 seconds to load, according to a study by Akamai.
- For e-commerce sites, a one second delay in page loading can impact revenue by 7%.
Another compelling reason to take speed seriously for search engine optimization in Boston, MA, is that Google takes it seriously. Google places a lot of importance on providing users with a great experience, so if your site is slow, your rankings are going to be low. It is as simple as that. Page loading speed is one of the more than 200 ranking factors that Google uses. With the number of mobile users eclipsing desktop users, Google has refined its index to a mobile-first index, making page loading speeds even more important.
Check Your Website’s Loading Speed
Now that you’ve got an idea about the importance of page load speeds, you should check to see where your website stands.
PageSpeed Insights is a tool provided by Google that not only gives you a page speed score but also lets you know where your website stands compared to other sites. It also helps you analyze how you can optimize and improve your load time.
Some of the other tools available to test your website loading speeds are Webpagetest, Pingdom, and GTmetrix.
Let’s Speed Up Your Website
1. Optimized Images
The majority of your page downloads are probably images. Optimizing the size of your images by using a smaller size and a compressed image format (.jpg) will significantly decrease your page load time. Use progressive image rendering, wherein a low-quality image is initially displayed, and the full image is rendered as the site continues to load. This can reduce load time by up to 60 percent.
2. Efficient Codes
3. Use Good Hosting and a CDN
Where you host your website has a big impact on your page loading speed. If you’re using a shared server, chances are that it will have a negative impact on your speed. If you have a high traffic website, try to use a dedicated server, but if that’s out of your budget, shop around for a good shared hosting service.
Content Delivery Networks (CDN) use a network of servers located worldwide and deliver web content from the nearest geographic location. This speeds up page load times.
4. To Sum Up
The speed at which your website loads is probably as important as the content and the look and appearance of your website. When you’re developing an SEO for Boston web marketing organizations, keep in mind that for people to use your website, they first have to get there.