There have been a number of advances in the field of technology over the years, which have been aimed at simplifying the work of humans, along with making it faster. Technology has made possible what wasn’t before and has thus become a major contributor to the success of many corporations and brands. Without employing updated and advanced technology, they would fail to not only expand their business but would also not be able to remain relevant in the changing market. A key element of said technological changes is machine learning.
What is machine learning?
Machine learning is, in basic terms, the use of artificial intelligence or AI in making computer systems self- sufficient in a manner of speaking. (Artificial Intelligence is the intelligence which is demonstrated by machines and is a major part of computer science. The computer is programmed in such a way that it thinks and works like humans, but with minimum human interference). They are programmed in a way that they are able to learn as well as improve upon their functions based on experience and thus do not need to be programmed over and over again. Machine learning is aimed at creating such computer programs that are capable of accessing data or information and are able to learn on their own; without the programmer having to make changes constantly. The way machine learning works is through the observation of data or information. It is based on the recognition and recording of patterns, for example instructions, and the subsequent decision making that comes after analysis. In other words, it is on the basis of these patterns that the computer programs will respond in the future, without human assistance or interference.
With artificial intelligence and machine learning slowing taking over almost every area of work, there is no doubt that it would also have an effect on the field of content writing (it is essentially online writing, wherein the content is created for a particular brand or website, with a view to either promote and sell an item or service, increase knowledge or to spread ideas). Here is how machine learning can affect content writing:
Would Help Develop Relevant and Desired Content
A major aspect of content writing is to create pieces that resonate with the audience while being in accordance with their preferences and needs. With the content being what the audience is actually looking for, it will prove to be of no use since no one would want to read or share it. That is where machine learning comes in. With such developed algorithms, it becomes much easier for you to collect more precise data on your target audience and what they like. Conducting any sort of market research is a very lengthy and time-consuming process and so machine learning comes in handy when you are looking to not only cut down on time but are also trying to find out about your target audience. Machine learning, in this case, helps in your preparations before you actually begin to write.
Helps Focus Primarily on Content Writing
As a content writer or a content writing company in India, you would not just be involved in the process of writing. You would also be required to conduct thorough research of what the audience is looking for and also information on the subject at hand. This is a lengthy process and you might need to divert attention from actually creating content to your research. The algorithms of machine learning allow for a much easier search of commonly typed keywords and their analysis. All that needs to be is to provide the right kind of information to the program and it will do all the tedious work for you.
Instrumental in Research
Not only does machine learning aid in the process of writing or laying out the content, but it also helps in the research process. You cannot write unless you have a topic or a subject matter. And to have a topic, you need to know what it is that the people want and are looking for. To be able to find a theme for your content, you need to conduct extensive research, wherein you would have to go through a multitude of topics and trending searches to finally land on the one you wish to write on, especially since it must resonate with the people. In such a case, machine learning and artificial intelligence reduce the work for you. They collect information pertaining to all the popular keywords, queries and topics on the internet which in turn makes it easier for you to choose, without really having to go through the lengthy process of research.
It Reduces the Cost
No matter how you choose to do your research or actually plan and execute your content, you would have to spend money since nothing comes free of cost. If you were to do your research not just on a computer but also in real life, you would have spent a lot of money, besides having spent a lot of time. What machine learning does for you is it helps reduce costs. With the help of advanced technologies such as artificial intelligence and its subsequent machine learning, your entire work is almost cut in half, as are your expenses. Since machine learning algorithms make it easier and faster to find and select topics that are trending, you do not need to spend a lot of money doing the research all on your own. Not only that, with computers being able to recognize patterns and work on them, chances are, the program would also be able to detect any errors and would automatically correct them.
Shortage of Jobs
Unfortunately for everyone, everything has a downside. And so does machine learning or artificial intelligence. A technology originally developed to help humans cut down on time and effort; it is slowing replacing them. With computers being able to understand and detect patterns and automatically work on them in the future without any external interference or reprogramming, it reduces the work of humans. As technology advances, there is a lesser need for humans to do the same job as the computer does it quite efficiently, in minimum time and at reduced costs. Due to these factors, many content writers too have been forced to quit their jobs since their work is done by the computer. A content writing company will always require people to do work but the number of people required has lowered drastically. Hence, machine learning has led to the loss of jobs in the field of content writing.
With the developments in technology, every field has been affected, not just content writing. It has had both positive and negative impacts on the industry as a whole, with some sectors being affected more than the other. A content writing company in India or anywhere else in the world, will not only have to deal with the above-mentioned effects of machine learning but would also be forced to grapple with other issues. Content writing is something that will continue to remain relevant for a long time since people are constantly demanding information, data, and answers, which can only be provided in the form of written content; it is simply the dynamics of this field that will change.