What a great, well-balanced, wholesome number. As technologies improve and digital platforms for sharing information rise (or die), wouldn’t it be great if businesses had a well-balanced and wholesome strategy for the content they put online?
Imagine you were a business selling guitars in the 90s. You would probably put up an ad in the yellow pages (remember those?), or the newspaper classifieds, or Craigslist, and let nature takes its course. In 2020, you’d have a plethora of options when it comes to advertising your product or service online. There’s online marketplaces,forums, an army of social media platforms, and the choice of creating text, images, video, and audio content to go along with your ad.
It’s no secret that technology is going to continue to expand the reach of content creators and web copy for businesses. But, that is only possible if businesses adapt to these changes and don’t shun it.
The Circle of Opportunity Grows Larger
Back in the day, if you had a business and wanted to advertise or market it, you were limited to the people in your immediate surroundings.
Even hiring marketing agencies could only do so much to market your brand online. Fast forward to today, and the smallest business in the most obscure part of the world can literally reach out to millions of potential customers with a few cleverly phrased words or an interesting video.
It’s no secret that our ‘circle of opportunity’ has expanded exponentially, which is great news for those forward-thinking businesses who recognize the change and are ready to adapt.
But that’s easier said than done.
Allow me to explain.
The internet may have opened new doors (and windows) of communication, providing businesses with ample opportunity to reach out and interact with customers and potential customers.
However, that large and ever-expanding void that is the internet can also turn into a challenge for those who do not have a clue where to start with their marketing content, aka web copy they create.
Enter Professional Copywriting Services
Having access to a massive audience online is worth diddly squat if you cannot reach out to them – tickle their funny bone, pique their interest,and whet their appetite. You get the picture. For any business, regardless of its size or niche, web copy, which are the words plastered across their website, is extremely effective and can make or break your business.
This means that until they come up with a technology that uploads information to the consumer’s brain, you need professional copywriting services to make sure your target demographic (who, by the way, don’t know who or what you are) get the memo.
In short, when it comes to effective copywriting, the closer you can get to that great scene in The Matrix, where those cool Kung-Fu moves are uploaded on-the-fly into Neo’s brain, the better it will be for your business. While it could be a while before companies are actually able to do that, in the meantime, hiring the services of professional copywriters will just have to do.
(CORRECTION: Is your only option).
As any online marketer or SEO ninja is already aware of, Google has a tendency to roll out algorithm updates at the drop of a hat without the need to give its loyal followers any prior warning (“seriously, what gives, Google?”)
Considering Google’s new-found love for voice search, the main game-changers for 2020 are undoubtedly going to be:
- Voice search capabilities
- Next-gen chatbots
- Position zero on SERPS
Vie for Position ZERO on the SERPS
Google is moving from being a “search engine” to an “answer generator.” You might have noticed recently that the answers you’re looking for tend to appear quicker, and more importantly, do not require you to scroll down much.
That’s because Google’s algorithm has grown smarter and is now able to present the exact information you need that’s displayed as a snippet.
This gives you just another reason to provide accurate, clear, and relevant information regarding your business, which, let’s face it, can only be crafted by professional copywriting services, who can get you that zero-position content you need to stand out.
Gear Up For Voice-Powered Search
It’s not just about hands-free texts, calls, and email. Crafting your content for voice search is especially important for those businesses who want to reach out to the younger, more tech-savvy customers. But it’s best to groom your content in a way that it appeals not just to your audience, but also for voice-powered search since that’s clearly the future.
Besides, virtual assistants are becoming more and more popular with people of all ages, and this trend doesn’t seem like it’s going to slow down any time soon.
Making sure the content you publish via your business website is voice-friendly is a nice insurance policy to make sure your business does not get left behind.
Only a professional copywriting service will know how to craft “conversational” content that’s optimized for voice search.
Bracing for Next-Gen Chatbots
Like them or not, chatbots are here to stay. In fact, there’s evidence that suggests that most of the marketing interaction between businesses and their customers in 2020 will be via chatbots.
While many consumers still prefer to talk to a real person and often switch from an automated chatbot to a real customer service rep while on a company website, as chatbots get more advanced, it pays to utilize conversational web copy for chatbots.
The trick when creating content for chatbots is to apply the KISS (Keep It Simple Stupid) approach as much as possible. This means breaking down internal jargon and complex sentences into simple conversations that a user would have with a chatbot once they get to your business website.
One of the main factors that make the expertise of copywriting services priceless in 2020 is their depth of knowledge when it comes to writing efficient, engaging, and inspiring web copy that helps businesses drive sales and meet targets.
So, if you’re a business owner who’s been putting off hiring professional copywriting services, it’s time you invested in the future of your business. You can do that by hiring experienced copywriters who will do all the heavy lifting for you when it comes to crafting web copy and other digital collateral for your business.
The author is an experienced copywriter who manages a team of professional web copywriters providing copywriting services to businesses across various industries and business verticals. The author is also an avid reader of tech blogs and all things related to perfecting the written word online.