If there is a field that is rarely heard of in Africa and in Kenya it is the area of search engine optimization (SEO). Most of the people in the Western countries appreciate these services. This is why whenever you type certain keywords, the website of organizations that are locate in those countries are the ones that appear in the top pages of search engine results. But this does not mean that the websites developed in 3rd world countries cannot compete with those sites. They are capable of handling that competition. There is nothing that is impossible. As long as they have undergone Search Engine Optimization services, Kenyan websites can perform well on search engines.
So what is involved in these services?
One of the important things involved is content generation i.e. web content writing. As the name suggests, it involves generating information for websites. This is not just any information. The information generated has keywords that are related to what the organization or what the website is about. Keyword research has to be done. The importance of this is to know some of the words and phrases that people use on search engines. The more information you generate with those word and phrases, the higher the chances of your website performing well on the search engines.
Another important service in search engine optimization is creating inbound links that are valuable. Search engines have ranked all websites. A valuable inbound link is one that is placed in a highly ranked website pointing to one that is not performing as well. SEO experts know sites that have high rankings and will place links pointing to your site so that it can perform well on search engines.
Why You Should Use SEO Services
SEO work can be a complicated, time consuming and a costly affair, however SEO services should be able to assist you in managing all of those aspects. We will take a look at why you need to use a SEO company.
One of the things the company can offer you is up to date skills in the field of SEO. These people work with search engines and optimization every day and they know exactly what it takes to get you better rankings, be it link building, URL changes or more quality content they will make it happen. The best SEO services company have a team of specialists that take into account every aspect of your website to ensure that you see results. You will find anything from writers to webmasters, and everything in between, working to ensure that everything goes as it should.
In the SEO world there is little that can compare against skills and industry knowledge, and an agency can offer you both.
The writers and artists that form part of the content creation team, takes a lot of time to do their research on subjects related to your website; resulting in the delivery of quality content that will be recognised by the spiders of the search engine. The content you receive will be keyword rich, with an acceptable white hat SEO density. The quality of the content you get from the SEO services will add value and bulk to your website.
One of the best ways to ensure that your website scored higher rankings is to have links to other sites. The problem with SEO and link building is that the grey hat SEO companies often use link farms and links hidden the coloured fields of the website to ensure a higher search engine hit. The process with regards to a white hat SEO services is a bit more tricky but totally ethical. It comes with a lot of permissions, invitations, rejections and approvals. The links created by the white hat company is however legit, and will not result in the removal or flagging of your website on the search engine.
The SEO agency you choose to use for your SEO, will perform audits on your website that will show them key areas that needs to be focussed on to ensure that you get a better ranking. These audits are often performed as part of the SEO process to ensure that the work done by the SEO services actually does what it is intended to do. You will receive the audit results every time and audit is performed.
Even though no SEO company can promise you better rankings, the use of an agency triples the possibility that your rankings will improve. The skills and industry knowledge combined with the audit results and link building will ensure that the agency performs and changes what is necessary to ensure that your website ranks better.
Author Bio –
Robert James is an experienced digital marketer with a vast knowledge in related domains such as SEO, SMO, PPC, Google Analytics, and Content Marketing among others. Headed by Robert James, the team at Dricki have been hand picked for their passion for digital marketing and their specific expertise in a range of important areas .