The Perfect Facebook Cover Photo Size

Every day we regularly upload photos to Facebook, personal accounts, Fanpage, create ads – Ads … But do you know the standard size of photos on Facebook Fanpage? Or how to upload the best quality photos to Fanpage to bring highest effectiveness to the campaign? In the article below, we will introduce you in detail about the most suitable image size to post on Facebook.

Note that the dimensions in the article are given as standard, or the minimum size to post on Facebook. And in fact, you should post pictures that are equal to or larger than this standard size, because posting a smaller size image will result in a non-standard display on many devices, such as computers, laptops or phones.

1. Facebook cover photo

According to Facebook, your cover photo size displays at 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones.

Because cover photo displayed on desktop is different from mobile devices, you should be pay attention when designing a Facebook cover photo.

However, if you just want to design a single image that works effectively on both, we suggest that 820 pixels wide by 462 pixels tall seem to be the best choice.

adidas fanpage - The Perfect Facebook Cover Photo Size

Now you also can use a video as a facebook cover. Especially for a business, a video can tell a long story and represent a business’s image.

Canva - The Perfect Facebook Cover Photo Size

A video cover:

  • Should be at least 820 pixels wide by 312 pixels tall.
  • About 20 to 90 seconds long

2. Avatar facebook

For avatar, it is quite easy. All you need is to make a square photo.  

In 2019, an ideal Facebook avatar should be 360 x 360 pixels.  But the minimum size should be 180 x 180 pixels.

These dimensions are similar for a video avatar.

3. Ads photo

Single image

This is the most popular and most widely used format. Quite simply, the only requirement to use this format is to use a good quality image. Recommended size: 1200 x 628 pixels.

AdEspresso has analyzed over 37,000 sample ads and pointed out the best formula:

The title should only be summarized in 5 words

The link description will be more efficient with 18 characters

14 characters is the perfect number for the advertising theme

Single image

Single video

A video ads are similar to an image ads. A video ads should:

  • Be in the format of .MOV or .MP4
  • Have aspect ratio — 16:9 and resolution at least 720p
  • Maximum length – 120 minutes (Facebook)
  • Thumbnail Image – 1,200 x 675 pixels, 16.9 ratio
  • Maximum caption – 2,200 characters
Single video

Facebook Ad Carousel image

Carousel ads allow businesses to run up to 10 images, videos or presentations in an advertisement. All are linked to different pages if desired, and customers can choose appropriate products in just one ad. This helps businesses a lot in their advertising campaign.

Facebook Ad Carousel image

Image size for Facebook Carousel ads:

  • Minimum width and height 600 pixels (minimum 254 x 133 pixels).
  • Recommended Ratio is 1: 1.
  • Maximum image size is 30MB.
  • The recommended image formats are JPG and PNG.

Facebook Canvas Ad

Canvas is the latest type of ads, it is only available on mobile devices that allow businesses to create ads on this promising platform. With Canvas, businesses can increase the amount of ads, increase brand awareness, increase reach to customers anywhere, anytime and in addition,  Canvas helps increase the amount of conversions for businesses.

At first glance, Canvas may look like other types of ads, but when a user clicks on a Canvas ad, the ad will open and give users a full-screen advertising experience. Canvas ads are rich in content and customers can interact with any content.

Image size of Facebook Canvas ads

Image size of Facebook Canvas ads:

Minimum width and height 600 pixels.

The recommended ratio is 1: 1 for squares and 16: 9 for horizontal images.

Maximum image size is 30MB.

The recommended image formats are JPG and PNG.

Facebook Collection Ads

Collection Facebook Ads is a way of displaying visual advertising products. When a user clicks on an ad, Facebook will display a full-screen version, where users are taken to a interactive mobile experience and might scroll down to learn more about products and brands.

Facebook Collection Ads

Image size for Facebook Collection Ads

Minimum width and height 600 pixels.

The recommended ratio is 1: 1 for squares and 16: 9 for horizontal images.

Maximum image size is 30MB.

The recommended image formats are JPG and PNG.

Video size for Facebook Collection Ads

The recommended resolution is at least 1200 x 628 pixels.

Recommended video formats are .MP4 and .MOV.

Maximum video file size is 4GB.

Maximum video duration is 120 minutes (recommended less than 2 minutes).

Facebook Messenger Ads

When users use their Facebook Messenger, ads appear between conversations. This ad format is only available for images and only appears on Facebook Messenger application.

Facebook Messenger Ads

Image size on Facebook Messenger Ads

The recommended resolution is 1,200 x 628 pixels.

Minimum width is 254 pixels and height is 133 pixels.

The recommended aspect ratio is from 9:16 to 16: 9

The recommended image formats are JPG and PNG.

Facebook SlideShow Ads

Slideshow ads allow businesses to create loops with maximum 10 images, which are displayed continuously for a certain amount of time.

Facebook SlideShow Ads

Image size for Facebook SlideShow Ads

Image size: 1280×720 pixels

Use 3 to 10 static images or videos with high resolution, with a recommended ratio of 16: 9, 1: 1 or 2: 3.

Use images of the same size, if businesses use images of different sizes, Facebook will prioritize cutting all images into square size. This results in losing visuality and aesthetics that makes customers no longer interested in reaching ads.

The Perfect Facebook Cover Photo Size
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