With over millions of active users on social media platforms, the glitter of the community manager profession has not gone unnoticed. Many people think that a community manager just trolls the Internet and post promotional tweets every day.
Let’s shed light on this subject to clear out all the fog from the mind to have a clear picture of the profession.
What is a Community Manager?
Building a group of loyal users is a challenging task for many start-ups. A community manager is an expert in building and managing an organization’s online communities.
Community-focus tech companies hire these professionals to take charge of social media digital strategies. These professionals work in digital marketing departments. Responsibilities include developing and managing a company’s online community by Keep its pages functioning.
What Does a Community Manager Do?
The community manager profession is slowly gaining attention and acceptance. However, understanding the job responsibilities remains vague for many, and it is still a topic of discussion.
Many consider the position as a vital element of digital marketing, while some feel it has gained unnecessary hype. So, firstly, a company cannot run a business without customers.
In this digital era, almost all the users are online participating in various social media channels – and business needs to grab that opportunity. Hiring a community manager is a way to create a great sense of community.
The Key Roles of a Community Manager
In this virtual landscape, businesses hire community managers to oversee their brands’ communication and goodwill. With the help of blogs, online forums, and social media outlets, managers gather information about customers’ responses to a brand or an organization.
Here are some roles that community managers entail. Since they engage with users and customers through social media and live events, establishing and goals become imperative. A community manager job description includes building plans for digital marketing, creating & managing content, and monitoring & analyzing social media channels to connect with the online community.
To put it simply, community managers communicate value to a brand’s customers with the help of various programs that connect customers. A community manager must develop solid communication and project-management skills.
How should one Gain an Edge over Others?
For many, community managers’ job seems as scrolling social media feed throughout a day. Well, talking to people in a comfortable way isn’t a cakewalk. A community manager must learn the art of stringing words together to build trustworthiness. Besides, listening to what customers expect is an essential aspect that ought to be given utmost importance.
When providing additional value to the customers, it becomes easy to empathize with them and make them believe what you are saying. Certifications like Twitter Flight School, Facebook Blueprint, Google AdWords, HubSpot, and Google Analytics can help a community manager stand out among others.
How to Enter this Profession?
Community managers understand that solid relationships develop brand loyalty. They focus on analyzing trends, tracking brand identity, and engaging customers. Media and communication are expected to create around 40000 jobs by the end of the decade, as per the U.S. Bureau of Labor Statistics. Though a community manager salary may vary depending on different organizations, the average salary is $50k as per PayScale reports. After gaining skills and experience, a professional can become a community director and earn up to $150k in a year.
Get the Necessary Qualification
A bachelor’s degree is mandatory to enter into this profession. Having a bachelor’s degree in marketing is an advantage that can help gain an edge over others. It will help you know the ins and outs of the trade and gain experience.
Organizational behavior, supply chain management, consumer behavior, marketing strategy, and principles of marketing are some areas the course work includes.
Though the masters’ degree is not mandatory, you can go for programs in public relations and social media. Digital marketing boot camps are best for those looking for affordable education options.
Job opportunities of community managers are on the rise because community management is an integral aspect of a company. For any community manager, developing skills is necessary.
Words have the power to maintain a strong relationship and convert users into customers. Clear and effective communication helps to interact with customers. So, a community manager must learn the art of effective written communication.
Developing new relationships is as essential as retaining new relationships with customers. These two things are possible with implementing useful practices for customer service.
Community managers are considered multi-skilled professionals who are excellent at switching tasks. From checking web analytics to changing social media platforms, they must need to be good at multi-tasking.
The virtual landscape provides huge potential, both good and bad. Since a community manager interacts with social media users regularly, having analytical thinking skills is a foolproof way to take benefit of positive potential.
Tips for Aspiring Community Managers
As new companies are popping up in the market, monopolistic competition is soaring at an exponential rate. Therefore, both start-ups and established businesses have started to hire community managers.
In this digital world, cultivating an engaged community is paramount to business success. Users don’t just value the experience, but also the connections they make with others. Both small and large-scale enterprises need to engage users online because the idea of word-of-mouth marketing has revolutionized. Online community managers are the face of their companies because they take care of all social media strategies. They take accountability for the techniques to strengthen the online community. Here is a list of tips to help you land a community manager job.
Be an Expert in Your Field
Passion is an expression of life, which makes a huge difference. Community managers are passionate about their companies and products. It means that they are genuine evangelists who do proper research about the relevant aspects of their organizations to understand the passion of the user base. A thorough social media audit is an advantage that can help aspiring community managers to get their dream of working in a company.
Be the Users’ Advocate while Loving the Products
Engaging with users becomes easier when understanding the products. Though a community manager’s role involves representing the company, having an understanding of users’ pain points is necessary. Empathetic managers tend to handle complaints more tactfully as compared to those who are not aware of pain points.
Have a Good Social Presence
Community managers engage with customers and users. Those who have an authentic voice become better at engaging and interacting. Maintaining a blog can help gather the attention of employers as well. An aspiring community manager can start the journey by sharing tips and tricks about things.
When you start writing about the industry, companies pay attention to you. One hour of blogging everyday could help you set apart from the rest of the crowd. Consistent and persistent efforts help find the dream job.
Having a voice is not enough if you want to gain an edge over others. An authentic voice helps deal with customers more effectively. While communicating with users, try to insert your personal touch or sense of humor. It is the key to building trust with your user base. Make sure to be humble and let your work speak sometimes.
Systematic Approach is Necessary
Some projects involve site integration. Community managers are often called jack-of-all-trades because they have sound knowledge of writing, web design, and even coding. All these skills help in site integration and building site features.
The value of a community manager increases when more and more skills are brought to the table. It mostly happeant to write for us, please send form below anns with small-scale enterprises. So, the more skills you have in your community manager job description, the more you can offer.
Build Relationships by Adding Value
Listening is a crucial part of building relationships. You ought to listen to the conversations about product, company, and industry. After becoming a good listener, you will be able to gather feedback effectively. Besides, you will be able to understand the experience of users.
Having an authentic voice is appreciated. However, taking the right opportunity at the right time by using that voice is the way to stay ahead in the game. Whether or not you are seeking a job, strengthening your relationships will help all the way in your journey. Many opportunities open up down the road when investing in building relationships.
Both Online and Offline Engagement
There is no denying that the online community is vital to success. It has been witnessed that strengthening relationships becomes easy when interacting with people in-person. Visit the places where community managers meet and share their ideas. Meeting people with the same interests in real life can help you skyrocket your career. Building an offline community is as essential as creating an online community because it helps learn from others in the industry.
Community managers are the online faces of their companies. Apart from being liaison between audience and companies, they act as the voice and tone. They build various strategies to build brand presence and trust both online and offline. The above guide will help you know how to become a community manager.