Put yourself in the shoes of a social media marketer for a moment. You are responsible for managing dozens of social accounts. Deciding which social metrics to track and which ones to avoid, justifying the ROI by tracking social media performance are other challenges social media marketers and digital marketing agencies face on a regular basis
The declining organic reach and higher competition means that your social media posts struggle to get the attention of your target audience. Even if you manage to get your content in front of your target audience, they don’t engage with it. How can you turn things around in such a situation? That is exactly what you will learn in this article.
In this article, you will learn about seven types of social media content that businesses can use to delight your followers and fans.
1. Publish Blogs on Instagram Stories
Did you know that more than 500 million people use Instagram Stories every day? People love Instagram stories because they can easily watch many of them just by swiping. What’s more, these Instagram Stories automatically expire after 24 hours, which would create an urgency and persuade followers to check out your blog before the story expires.
You can also experiment with many byte size educational content pieces from your blog posts in Instagram Stories. Users can keep swiping to see more byte size content. This way, they can digest more content without having to read long, boring blog posts. This allows you to sell more products and make money through Instagram.
2. Share Website Content on Facebook
There is no denying that organic reach on Facebook is dismally low and the platform’s push towards paid advertising does not help social media marketer’s cause either. Thankfully, there are many ways to get over Facebook declining organic reach issue. Some of them are as follows:
- Create Live videos
- Post user generated content
- Use influencer marketing
Since most businesses on Facebook have started leveraging tactics mentioned above, it is important for your brand to think out of the box and do something that no one else is doing. You can share blog content on your Facebook page. BuzzFeed generates 74% of social traffic from Facebook by following this strategy. Check out their Facebook page for more examples.
3. Behind the Scenes Videos On Snapchat and Instagram
Instagram and Snapchat has lost its popularity and TikTok is gaining users. Despite this, all three platforms are a great choice for sharing behind the scene videos. Create videos that shows the personality of your brand like Buffer did with this Instagram post.
Instead of using a video that only contains words, Buffer used a video with a human sharing useful tips to make their users feel more connected and engaged. Posts like these also establish them as an expert in their industry as they are sharing their knowledge with others. You can give your social media followers a sneak peek into your company culture by creating “A Day in the Life of An Employee” videos. Use snapchat geo filters for your upcoming events and post interesting videos on Instagram stories to get more eyeballs on your videos.
4. User Generated Content on Twitter
User generated content is a great way for brands to show their customers that value their input. This makes them feel special and makes them realize that your brand listens to their customers. When sharing user generated content on Twitter, make sure to mention the user and use relevant hashtags and meta data so it get more exposure. When other followers see a user generated content piece get published, it would encourage them to submit their own content. More importantly, you can use these user generated content pieces as testimonials and reviews, which would also help you to attract new customers.
5. Share Industry Statistics and Articles on LinkedIn
Confused about what to post on LinkedIn? LinkedIn is a professional network and consists of millions of users in decision making positions. What would all these decision makers want to see? Industry related content, right. It could be statistics, case studies, presentations or white papers. Don’t forget to add a call to action that encourages the readers to take your desired action. You can also publish new articles or syndicate articles from your blog on LinkedIn.
6. Conduct A Poll on Instagram
Don’t know what your social media users expect from your posts? Why not ask them directly? Yes, you read that right. You can ask them questions in the form of a poll or survey and let them choose what type of posts they want. When they see these polls appear in their feeds, they will stop and cast their vote. The poll results will provide you useful insights that can direct your social media content strategy.
7. Share Visual Content on Pinterest
According to Pinterest statistics, there are more than 332 million monthly active users on Pinterest. 60% millennials use Pinterest to search for products. 80% of users have purchased products based on their brand’s content on Pinterest. If your brand creates visual content then, Pinterest is the platform where you should post it on.
Create graphs, charts and infographics that explain complex concepts in an easy to understand manner and post it on the platform. You can also share images, How-To and DIY tutorials that could help your target audience solve their problems. Don’t forget to add a comprehensive description that defines the visual properly so user know exactly what the visual is all about.
In an age where user attention span is at all time low and users get bombarded with so much information, it is important to use the aforementioned tactics to keep the user hooked. Create and publish different types of content and keep experimenting until you manage to delight your social media followers and persuade them to come back to your business page again and again.
How do you delight your social media users with content? Feel free to share it with us in the comments sections below.
Irfan Ak is a digital marketing manager at Branex Inc & a guest blogger, writer on various websites. He has worked with various other brands and created value for them.