Facebook the world’s largest social media network is the best place for companies, businesses, and other organizations to advertise their products and services. It might not be wrong to say that someone who is not undertaking Facebook advertising campaigns might not even have an online presence and a strong customer base.
However, using the Facebook ad to its fullest is not a child’s play, that is why all the companies and businesses hire social media experts that can take care of things for them in a more effective and efficient way. One can easily hire a social media marketer, through online recruitment firms and job portals.
If you are undertaking your marketing campaigns yourself or if you are a professional marketer looking for ways to improve your Facebook eCommerce marketing skills then hang on for a second. Here we bring to you the best 5 tips to improve your Facebook eCommerce campaign.
Make Use Of Facebook Pixel
Well if you are planning to start your campaign without a proper plan and your audience in your mind, then you are bound to fail at it. Campaigns are undertaken to reach a specific group of people as not everyone is going to like what you are selling to them. So keeping a mindset that you can improve your sales by influencing or undertaking marketing campaigns for everyone then you are highly mistaken as this is not how it works.
So before you start to work on your campaigns make sure to choose your audience wisely. Now the thing when you are doing business online you don’t get to meet your customers personally and physically. So how do we decide what different people are looking for? This is where Facebook Pixel comes in.
Just imagine if your eCommerce website is enhanced with the ability to your Facebook customers’ activity and actions on your website. Yes, that is exactly what Facebook pixel does for you, it allows you to track activity and events on your website that you want Facebook to be aware of for add targeting. There are a different type of events you can choose to track such as –
- Complete registration
- Payment information added
- Items added to cart
- Content checked
With this, you will be able to maintain a proper record of what your customers are looking for and what is the most searched item on your eCommerce website. All this information can be used to magnificently improve your Facebook eCommerce campaigns. So make sure to fully optimize this tool to the fullest.
When we say target your audience we don’t mean that you torment them. However, since you have the tools to analyze your audience, what you can do is create a separate database for people who have just visited your website, but haven’t made any purchase. Well, it may sound a little stupid as what’s the use of even spending time on people who have not even made any purchase from you. Well, this is where most of us are wrong. You need to keep in mind that Facebook is a social network, not a place where people think about shopping and stuff. About 90 of your customers that visit your website for the first time through your Facebook campaigns are people who are interested in your product and services. But these people don’t plan on buying anything from you. Don’t worry as this is enough for the first time.
If someone is visiting your website, which means that they are interested in products and services. But now it’s your job to make sure that these interested people become your potential customers. Here you can do many things to target these specific group of audience, such as:
- Email marketing is a great tool for targeting individual customers.
- Permission for custom notification
- Testing different compelling advertisement
There are various other methods that you can use to tactfully target your audience to make them buy your products. Just make sure that you don’t go overboard and like we said before torment your potential clients. There is a fine line between targeting and torment your customers and this is where you have to operate.
Well, it is also recommended that you leave this in the hands of professional social media marketers. You can even hire social media marketers easily from various online websites today.
Relevancy Of Advertisement
Like we said before, Facebook is a social media platform and you need to be really smart with your advertisements if you want really really want to create a customer base. And the relevancy of your advertisement is really important when it comes to advertisement’s efficiency and effectiveness.
So, you need to make sure that your advertisement placement is right with respect to the surrounding topics of the webpage. For instance, it would be more effective to advertise a food product on a page related to food rather than clothes or any other thing. So make sure that you place your advertisements in the right place. You can also make use of Facebook’s placement Asset Customization tool. This tool allows you to adjust your ad creative according to each of your placements. Hence increasing your advertisement relevancy, effectiveness, and engagement with the users.
Give your customers a little extra with your Facebook eCommerce campaign with a referral program. Here you can make your existing customers give out referrals to others in exchange for some discount coupons or some other goodies. So you can start your referral program with Facebook pops up saying “refer and earn” or any other catchy line.
Call to Action
This is the best marketing strategy to make your customers act on a whim and make sales. Adding a call to action to your marketing campaigns makes your audience take immediate actions benefiting your goals of making sales. The “CTA” are small phrases such as “Buy Now and Get 50 Percent Off”, “Harry Offer Valid till Tomorrow ”.
Paul is a Hiring Director at Alliance International – an IT Recruitment Agency. He specializes in helping with international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.