5 Incredibly Useful WordPress Tips for Small Businesses

I know all this techy stuff can be a bit intimidating when you don’t have any background in the subject matter. However, as you continue to use WordPress over time, you will be able to easily maneuver your way through it.

To help you out, I’ve put together a couple of tips that should help your business website run more smoothly as you set it up. Right from the beginning, you should take extra care to:

1. Optimize images

No one likes being made to wait. With that said, you can imagine how slow website loading times can change your prospects’ minds about converting.

If you want your WordPress website to run faster, optimizing your media is one way to go about it. To do this, you can:

  • Scale files to the right dimensions.
  • Compress images with the use of plug-ins.
  • Combine several images into one.
  • Utilize a content delivery network.

There are a lot of options you can use to optimize the images on your site. You just have to choose the one that works best for you.

2. Use a responsive theme

With the developments in technology as of late, mobile phones and tablets have begun to become the go-to gadget for people who want to surf the World Wide Web. I don’t blame them; it’s just much more convenient! You don’t have to get on your desk to be connected to the Internet. You can simply relax in bed and scroll through your feed. Due to the popularity of increasing mobile use, websites must adapt to the change and make use of a responsive theme in WordPress. Let me tell you what it does.

A responsive theme can easily scale the content of your website in respect to a smaller screen (like the one on a tablet or phone). With this employed, your web visitors will no longer have to constantly pinch and zoom in on their screens just to be able to see your web content.

If you have not decided on a specific responsive theme for WordPress yet, I have a couple of suggestions you might want to look into:

Divi

This is a drag and drop WordPress theme that comes with more than 20 layouts that you can easily customize and save.

Hestia

This is a free responsive WordPress theme that has an easy theme setup and can be readily used with other page builder plug-ins.

Astra

This is known as a multipurpose theme that not only builds websites, but also offers advanced options such as a Mobile Header module. With it, you will be able to work around your website without having to worry about coding.

OceanWP

This is a powerful theme that offers a clean layout and works with almost any type of website.

The themes that I have mentioned are not the only ones that cater to responsive web design. Feel free to look up other themes online!

3. Do regular maintenance

A properly functioning website is the key to a booming online business. However, it’s not enough for you to set up a site and leave it as is. Over time, you will need to perform some system checks to ensure that it is running as it should be. In order to keep your business website on top shape, you should:

  • Renew your website passwords regularly.
  • Backup your website completely.
  • Update your existing WordPress files.
  • Check your comments section and delete spam.
  • Test your current WordPress forms for any glitches.
  • Uninstall your unused plug-ins.
  • Run your performance tests.
  • Fix your broken links.
  • Audit your SEO content.
  • Review your security logs.

Maintenance work may take up a portion of your day, but doing it will help prevent you from losing business opportunities in the long run. In case you’re a bit short on time and need expert assistance when it comes to your website maintenance, Proweaver has specialists that you can count on.

4. Situate social media buttons accordingly

The use of social media buttons has been on the rise among web designers. If you’d like to add your own set to your WordPress website, here’s a couple of reminders you should keep in mind:

  • Be selective of which social media buttons you want to add in order to avoid clutter.
  • Add only social media buttons which are often utilized by your clients.
  • Place the buttons together in one corner, within line of sight.

Almost everybody on the planet has at least one account among the many social media platforms, which is a good thing, because you can use this to your advantage! Thanks to social media, you extend the reach of your brand further—not just locally, but internationally.

5. Install the right plug-ins

What are plug-ins? Well, you can think of them as condiments to your website. They’re small elements that can give your page an extra feature or functionality that will enhance its capabilities, granting it better accessibility to web users.

With the various plug-ins available, I’ve rounded up a couple which would serve as a great addition to your WordPress site:

Akismet Anti-Spam

Are you constantly worried about the integrity of your site? There’s no need to be. This plug-in can keep spammers at bay.

Contact Form 7

Contact forms are essential to every e-commerce site. Thanks to this plug-in, you can readily create contact forms that are easy to use for your web visitors, encouraging them to connect with you.

Smush Image Compression and Optimization

Heavy media files tend to drag down your site’s loading speeds. However, with this plug-in, that problem will be a thing of the past.

TinyMCE Advanced

With this, you will be able to easily add, remove, or rearrange the said toolbar; ultimately simplifying your WordPress experience

WooCommerce

Focused on e-commerce? I hear you. This plug-in is a one-stop-shop that has a variety of extensions, features, and customizations. Plus, it comes with a good number of themes, too!

WordFence Security

Installing this plug-in will allow you to scan and block virus, malware, malicious IPs, fake Google crawlers, and a whole lot more. It’ll even promptly alert you via email if any critical problems are detected on your site.

Yoast SEO

Have you been looking for ways to boost your on-page SEO? This plug-in will guide you through the complete process of it.

There is a multitude of plug-ins available online! If you’re looking for one that has more capabilities than the ones I have listed above, you can also resort to the premium options for added firepower.

Are you finally ready to give WordPress a try?

Still, if you think it would be better to leave things to the professionals, that’s okay too. Whether you’re interested in giving WordPress a try for your first business website, or you’d like to migrate your old website into WordPress, Proweaver can give you the services that you need. Get in touch with one of our representatives today!

This post by Louise Savoie Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver.

5 Incredibly Useful WordPress Tips for Small Businesses
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